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Home | News & Press | VDMA of Woodworking Machinery Association visits WEIMA

VDMA of Woodworking Machinery Association visits WEIMA

Company July 7, 2025

From June 30 to July 1, 2025, the Verband der Deutschen Maschinenbauer (VDMA) met at WEIMA Maschinenbau GmbH. Under bright sunshine, numerous members from the woodworking machinery sector gathered for the network meeting.

Exciting presentations, inspiring talks and discussions: The VDMA offers great networking.

WEIMA would like to take this opportunity to thank you for hosting the 24th working group. The Marketing & Sales working group started under the banner of LIGNA 2025.

The colleagues from Deutschen Messe AG reported on exhibitor space, visitor numbers & plans for 2027. The second day was characterized by interesting presentations on the topics of neuromarketing, residual wood management, a guest lecture on subsidies in the industry and exciting insights into the current situation in the wood processing industry.

About the VDMA Marketing & Sales working group
A group of people are standing in front of a building. In the foreground are white letters with the lettering #WEIMA, next to them is a green vintage car.
You can see the members listening to the presentations through a porthole
The WEIMA Garage: A special location for this network meeting
Two WEIMA employees stand at the front and welcome the guests
Welcome by WEIMA
View from the front of the members sitting at conference tables and listening to the presentations
The members listen with interest to the presentations
A man gives a lecture on neuromarketing, standing in the middle of old vintage cars from the WEIMA garage
Presentation about neuromarketing
A woman gives a talk in the WEIMA Garage
The WEIMA Garage: A special location for this network meeting
People queue for food in front of a food truck in bright sunshine
Lunch break in bright sunshine
You see a man giving a lecture at LIGNA
Update from Deutsche Messe on LIGNA 2025
A woman stands in front of a food truck and grins into the camera with her plate of Maultaschen
Lunch break in bright sunshine
A man gives a lecture on waste wood management, standing in the middle of old vintage cars from the WEIMA garage
Presentation on residual wood management
A man gives a lecture on the current situation in the timber market, standing in the middle of old vintage cars from the WEIMA garage
Presentation on the current situation in the industry
A look inside a blue vintage car
WEIMA Garage and its classic cars

Two inspiring days full of exciting insights, constructive discussions and valuable networking: The exchange with the VDMA's Woodworking Machinery Marketing and Sales Working Group in our WEIMA Garage provided numerous impulses for the further development of sales and marketing in the wood industry. In particular, the mix of well-founded specialist presentations, current industry topics and illustrative demonstrations enriched the event in the long term.

Kay Schulte
CSO at WEIMA

Highlights in the video

You can see the members listening to the presentations through a porthole
VDMA Working Group Marketing and Sales 2025 @ WEIMA
Exciting topics such as LIGNA 2025 and neuromarketing were discussed amidst the iconic classic cars in the WEIMA garage.
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Holzzerkleinerung hautnah erleben

After a culinary break – with traditional Swabian dumplings – there was another presentation on the VDMA benchmarks for marketing.

Afterwards, the guests were given a tour of the WEIMA campus. At the same time, machine demonstrations took place in the technical center, where the WEIMA machines were demonstrated.

a WEIMA shredder in a large hall, people standing on a balcony looking at the machine

The WEIMA WLK 1500 in the technical center

People stand in a hall and look at the machines

Tour of the WEIMA Campus

People queue for food in front of a food truck in bright sunshine

Lunch break in bright sunshine

Contact

Public Relations

WEIMA Maschinenbau GmbH

Bustadt 6-10

74360 Ilsfeld

Tel. +49 7062 95700 media@weima.com

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