Sustainability in Woodworking: WEIMA’s Destroy Responsibly™ Program Returns to AWFS® Fair 2023

trade show 18.05.2023

The highly anticipated AWFS® Fair 2023, hosted by the Association of Woodworking & Furnishings Suppliers® (AWFS®), is set to take place from July 25-28 at the Las Vegas Convention Center. Among the impressive lineup of exhibitors, WEIMA America, Inc. is bringing back its revolutionary Destroy Responsibly™ program, showcasing its commitment to sustainable wood waste management.


WEIMA has been at the forefront of the woodworking industry's efforts to reduce waste and promote eco-friendly practices. The Destroy Responsibly™ program aims to raise awareness about responsible wood waste disposal and provide practical solutions for recycling and repurposing.

Destroy Responsibly TM

A sustainable tradition

At the AWFS® Fair 2023, WEIMA will showcase its innovative shredding technology through a live demonstration. Behind the tradeshow hall, the WLK 10 single-shaft shredder, a powerful machine known for its efficiency and reliability, will be in operation, processing the wood scrap generated during demonstrations on the tradeshow floor. The shredded wood waste will be transported to the shredder throughout the show, highlighting the immediate benefits of sustainable waste management.


Partners in trade show recycling

The success of the Destroy Responsibly™ program would not be possible without the cooperation of several organizations. Freeman, a leading provider of event solutions that also provides services for the AWFS® Fair, has partnered with WEIMA to ensure smooth logistics and support for the shredding operations. The Association of Woodworking & Furnishings Suppliers® (AWFS®) has provided valuable support and resources to promote the program to attendees and exhibitors. The Las Vegas Convention and Visitors Authority, also known as LVCVA, has played a crucial role in coordinating with local entities and highlighting the program's sustainability efforts.


Where does the shredded wood waste go?

Additionally, Repurpose America, a 501c3 nonprofit organization dedicated to repurposing and recycling materials, is coordinating the reuse of the shredded wood after the show.

Repurpose America's involvement in the Destroy Responsibly™ program adds an extra layer of environmental benefit. Instead of simply disposing of the shredded wood waste, it will be donated to the University of Nevada Las Vegas. At UNLV, the wood waste will be utilized in various sustainable practices, such as ground cover, composting processes, and bedding for a local animal shelter. This collaboration ensures that the wood waste generated during the fair contributes positively to the local community and supports ongoing sustainability initiatives.

A blue barrel is used for the picking up of wood waste from the tradeshow floor and taking it to the shredding system out back.

A blue barrel is used to pick up wood waste from the tradeshow floor take it to the shredding system out back.

"We are thrilled to have the support and collaboration of Freeman Co., AWFS®, LVCVA, and Repurpose America for the Destroy Responsibly™ program. Their collective efforts enable us to not only showcase our shredding technology but also make a positive impact on the environment and the local community. Doing something great for the city that hosts the tradeshow is really rewarding for all the organizations involved in the Destroy Responsibly™ program."

-Madison Burt, CEO of WEIMA America, Inc.

Learn more about the evolution of the Destroy Responsibly™ program for tradeshow waste management. Click here!

About the AWFS® Fair

The AWFS® Fair, renowned as a premier woodworking industry event, attracts thousands of woodworking professionals to Las Vegas. The Destroy Responsibly™ program ensures attendees will have the opportunity to witness cutting-edge technology that aligns with the industry's growing focus on sustainability and environmental stewardship.

In addition to the live shredding demonstrations, WEIMA representatives will be available at booth #1446 to provide information, answer questions, and discuss custom solutions for wood waste management. Visitors can explore the company's extensive range of shredders and briquette presses, designed to cater to businesses of all sizes and requirements.

As the woodworking industry continues to embrace sustainability as a key priority, WEIMA's Destroy Responsibly™ program remains an essential initiative in promoting responsible wood waste management. The company's presence at the AWFS® Fair 2023 is a testament to its commitment to innovation and sustainability, further solidifying its position as a leader in the field.


WEIMA Maschinenbau GmbH

Bustadt 6-10

74360 Ilsfeld


Additional Information


More than 40,000 machines sold worldwide! WEIMA has been manufacturing robust shredders and briquetting presses for the disposal and processing of all types of waste for more than four decades. Our machines include single-shaft shredders, four-shaft shredders, cutting mills and briquette presses. The popular blood orange machines are used in the wood, plastics, paper, metal and waste-to-energy industries.

Made in Germany. Built for the world.

Shredders and briquette presses from WEIMA are exclusively made in Germany and come from production plants in Saxony-Anhalt and Baden-Wuerttemberg. Every year, more than 300 employees work on around 1,200 customer solutions from around the globe. We have long-standing sales and service locations in the USA, Poland, India and China. More than 80 representatives supplement this global presence.

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