Marketing Intern Adds to WEIMA Service Department’s Capabilities

Supporting customers through challenging times has always been WEIMA’s priority. The size reduction machinery manufacturer understands that the relationship with the machine itself continues even after it ships to its new home. It is for this reason that the campus boasts a fully-stocked parts department and a technical service team that travels across North America.

Providing service after the sale is one of many benefits to owning a WEIMA shredder or briquette press. Every time a machine ships to an operation, the extended WEIMA family grows. Taking care of the machines that make operations around North America more profitable, environmental, and safe is the primary goal of the WEIMA Service Department.

Maintenance… from a distance?


Working from a distance during the COVID-19 pandemic presented WEIMA with an opportunity to further develop its technical service offerings. While most office-based employees were able to work remotely, this was not true for every department at the machinery manufacturer’s US headquarters. Restricted access to production plants across the country was an obstacle for WEIMA technicians, who frequently travel to visit customers to perform preventative maintenance or to provide on-site start-up assistance.

Members of the WEIMA team film a trial for a customer in the WEIMA America trial lab.

Members of the WEIMA team film a trial for a customer in the WEIMA America trial lab.

Challenge accepted


Flexibility seems to be the name of the game in 2020. WEIMA understands, however, that in times of great tumult, the manufacturing industry is absolutely essential. Preventing down time in an operation is key for productivity and profitability. The technical department found that entering customer facilities during a pandemic was not ideal. A work-around was necessary.

Together with the WEIMA marketing team, the technical department has begun filming step-by-step maintenance procedures on common models of WEIMA machinery. The goal of this project is to create a database of technical procedures that customers can reference while doing preventative maintenance or basic repairs in their own facilities.

Now that many US states have reopened—including both North and South Carolina—WEIMA technicians can travel as needed, depending on the local laws and the specific regulations of each operation. Recognizing that this is not always a viable option, WEIMA set out on this project with the goal of equipping customers with the know-how they need to keep their shredder or briquette press running at its best.

“We want our customers to feel empowered to learn more about their WEIMA machine and how to maintain it properly,” said Audrey Brewer, North American Marketing Manager for WEIMA. “I’m sure you’ve heard the phrase, ‘a well-oiled machine?’ This is exactly the purpose of maintaining machinery. Routine preventative maintenance such as rotating knives and basic cleaning can keep a shredder running at its best.”


Summer internship helps meet technical demands


The marketing department at WEIMA America, Inc. recently welcomed Video Design Intern, Thomas Hart, to the team for the summer semester! Thomas is a rising sophomore at High Point University in the Sports Communication program. His experience in an award winning Broadcast Journalism program in high school gave him the foundation he needed to springboard into video production on a more professional scale. His experience is mostly in sports, though he has enthusiastically entered the manufacturing world and is a problem solver by nature. His technical photography skills and experience in the world of videography is a huge asset to WEIMA customers in the age of COVID-19.

Video Design Intern films a technical instructional video with WEIMA shop technician

Video Design Intern films a technical instructional video with WEIMA shop technician

WEIMA’s technical videos will not be accessible publicly but will be made available for customers as needed through the WEIMA technical service and parts departments. Of course, these videos will not serve as a replacement to the expertise of these departments. The goal of this joint project is to minimize down time, to increase safety during the COVID-19 pandemic, and to help customers keep their WEIMA machines running smoothly.


Audrey Brewer

North American Marketing Manager

WEIMA America, Inc.

3678 Centre Circle

Fort Mill, SC 29715


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