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New Laundry Detergent Packaging Made From 100 Percent
Recycled Paper Waste

Seventh Generation

Seventh Generation, a leading brand of non-toxic household and personal care products, has introduced a new liquid laundry detergent bottle made from 100 percent recycled cardboard and newspaper.

Currently unlike any other packaging currently found in the laundry aisle, this new environmentally friendly bottle features a rugged, fully recyclable or compostable outer shell made from 70 percent recycled cardboard fibers, while 30 percent old newspaper fibers support a recyclable lightweight plastic pouch inside. It can be upcycled into new packaging that's recycled yet again up to seven times, and, when empty, the bottle's shell can be popped open and recycled with other household paper. The No. 4 plastic pouch and the No. 5 cap can be put into the nearest plastic recycling bin.

According to the manufacturer, the new bottle uses 66 percent less plastic than typical 100-ounce 2X detergent bottles. The Natural 4X Laundry Detergent became available on natural retailer shelves throughout the country at the end of March.  

The new bottle and detergent first debuted at the Natural Products Expo West in Anaheim, Calif.

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